Understanding The Knowing-Doing Gap


We have all heard the quote “Knowledge is Power.” But is it? The reality is that knowledge is only potential power. While knowledge can allow you to dominate your friends and family in a game of Trivial Pursuit, the reality is most of that knowledge, if not applied, goes to waste. Did you know that one of the biggest obstacles to your overall success is bridging the gap between what you know and what you do?
We live in a world of more and more information. Podcasts here, webinars there, free seminars everywhere. Have you ever asked yourself “what do you get out of all this information? And how do I apply this knowledge to be successful?” In this article, I am going to give you some simple tips and techniques that will help you close this so called knowing-doing gap.
#1) Understand the nature of the knowing-doing gap. My mentor Bob Proctor is a master when it comes to explaining the link between our thoughts/beliefs/actions and how knowledge plays into this! Most of us have been misguided in thinking that the knowing part of our mind is also the doing part of our mind. This is not the case! This is why it is so common for someone to think one thing, but do something completely different, often with no idea why they did what they did. The reason is simple; the thinking part of our mind is not the primary driver for our results. Our emotional mind is! The more you understand the relationship between the thinking and emotional minds, the faster you will close the knowing-doing gap!
#2) Create a Concrete Goal- Once we understand the nature of our mind, then the most profound tip I can offer when it comes to closing the knowing-doing gap is to apply everything you learn to a clearly-defined goal. Often, students and consultants will ask Bob Proctor how he studies. He dropped this nugget one day, and I will never forget it. He said, “I tie everything back to the goal I have set.” Wow. Here I am, a lifelong student who has spent years of study to get a dental degree, and I have never heard as prophetic a statement as to how best utilize what you learn. When you set a goal, it allows you to compartmentalize knowledge and apply it in a very organized fashion. Don’t simply learn just to learn. While this can be enjoyable, it won’t necessarily lead to life improvement. When you tie learning to a goal, you will get immediate results. Napoleon Hill referenced this in his classic book, Think and Grow Rich. He stated, “Knowledge will not attract money unless it is organized, and intelligently directed, through practical plans of action, to the definite end of accumulation of money.”   While money may not be the particular goal for you, you could substitute the word goal for money in this sentence, and it makes all the difference in the world.
Another important part of setting a goal is that it needs to be the right type of goal. I see so many people set goals that aren’t goals at all. They are nothing more than glorified to-do lists. A goal’s purpose is to cause you to grow. They are meant to draw out something from you that you didn’t even know was there. You have to make sure that the goal is a big goal that stretches you to become a new person! You can learn more about three major types of goals that I learned about from Bob Proctor and now use with my clients here.
#3) Get the right knowledge- When you sit down and decide on a goal that stretches you, ask yourself “Is this knowledge going to help me reach my goal?” Allow me to again reference Think and Grow Rich. Hill states that specialized knowledge often leads to greater returns than generalized knowledge. You should take a constant inventory of how are you spending your time gathering and applying knowledge. Let’s say your goal is to create a successful e-commerce business. It would make sense to go out and learn from the best in the business when it comes to e-commerce. Simple right? But so many ask for the opinions of others who have no knowledge of the industry or learn something that will in no way help them create a successful e-commerce business. Although there is no fool-proof formula for success, the simplest suggestion I can think of is find someone who is doing something you want to do and then learn how they did it!
These tips should get you thinking about how you can close the knowing-doing gap so you can transform your results. It will always start with knowing yourself better and how you operate on a conscious and subconscious level. From there, you can set a goal that stretches you. Finally, make sure you are spending the time learning the right information. And finally, TAKE ACTION. Spend at least 20-30 minutes daily doing a goal achieving activity with the knowledge you already possess. You would be shocked at how much information you already have in that warehouse sitting on top of your shoulders! Use it and create the life you always wanted, STARTING TODAY!
Steven Schluentz, DDS
CEO Mountain Sky Coaching, LLC

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